Faktor-Faktor Yang Mempengaruhi Demand Creation Dalam Pelayanan Kesehatan: Literature Review
Keywords:
Demand creation, Faktor-faktor, pelayanan kesehatan
Abstract
Kesehatan merupakan investasi yang bertahan lama dan pelayanan kesehatan merupakan aspek penting dalam menjaga kesehatan, baik individu maupun masyarakat. Demand creation terhadap pelayanan kesehatan dipengaruhi oleh berbagai faktor yang kompleks. Tujuan dari penelitian ini adalah untuk mengetahui faktor yang mempengaruhi demand creation terhadap pelayanan kesehatan. Penelitian ini menggunakan metode literature review dengan menerapkan PRISMA flowchart. Adapun database yang digunakan, yaitu Google Scholar, PubMed, dan ResearchGate. Setelah melalui proses seleksi, didapatkan 4 (empat) jurnal yang memenuhi dan sesuai dengan topik yang akan dikembangkan. Hasilnya menunjukkan bahwa demand creation memiliki peranan yang sangat penting terhadap pelayanan kesehatan di era marketing 5.0. Dari keseluruhan didapatkan bahwa faktor utama yang mempengaruhi demand creation terhadap pelayanan kesehatan antara lain adalah usia, tingkat pendidikan, dan tingkat kesehatan masyarakat yang buruk. Oleh karena itu, pelayanan kesehatan perlu menerapkan strategi yang menarik perhatian dan memotivasi masyarakat untuk meningkatkan derajat kesehatannya.
References
Bergenfeld, I. et al. (2018) ‘Provider perspectives on demand creation for maternal vaccines in Kenya’, Gates Open Research, 2, pp. 1–12. Available at: https://doi.org/10.12688/gatesopenres.12833.1.
Celum, C.L. et al. (2019) ‘HIV pre-exposure prophylaxis for adolescent girls and young women in Africa: from efficacy trials to delivery’, Journal of the International AIDS Society, 22(S4), pp. 23–29. Available at: https://doi.org/10.1002/jia2.25298.
Cruz-Gomes, S., Amorim-Lopes, M. and Almada-Lobo, B. (2019) ‘The Demand for Healthcare Services and Resources: Patterns, Trends and Challenges in Healthcare Delivery’, Springer Proceedings in Mathematics and Statistics, 278, pp. 91–106. Available at: https://doi.org/10.1007/978-3-030-10731-4_7.
Hamidah, Y. (2020) ‘Pengaruh Permintaan terhadap Pelayanan Kesehatan Rawat Jalan Puskesmas’, Higeia Journal of Public Health Research and Development, 4(4), pp. 946–955. Available at: https://journal.unnes.ac.id/sju/index.php/higeia/article/view/41251/18016.
Ito (2024) 'What is Demand Creation-and Why Your Business Needs It', https://marketingniceguys.com/what-is-demand-creation-and-why-your-business-needs-it/, contact@marketingniceguys.com, 24 Maret 2024.
Kemenkes RI (2023) ‘Undang-Undang Republik Indonesia Nomor 17 Tahun 2023 Tentang Kesehatan’, Undang-Undang, (187315), pp. 1–300.
Keyono, N.A. (2015) Creating Demand for Family Planning Among the Urban Poor. Edited by M.D. Tine Frank, Cheryl Lettenmaier, Rael Odengo. Nairobi, Kenya: The Johns Hopkins Center for Communication Programs (CCP).
Lumowa, Y. and Rayanti, R. (2023) ‘Pengaruh Usia Lanjut terahdap KEsehatan Lansia’, Jurnal Keperawatan, 16(1), pp. 363–372.
Magno, L. et al. (2023) ‘Reaching Out to Adolescents at High Risk of HIV Infection in Brazil: Demand Creation Strategies for PrEP and Other HIV Combination Prevention Methods’, Archives of Sexual Behavior, 52(2), pp. 703–719. Available at: https://doi.org/10.1007/s10508-022-02371-y.
Ma'some University (2022) 'Inilah 5 Faktor yang Mempengaruhi Permintaan (Demand)', https://masoemuniversity.ac.id/berita/inilah-5-faktor-yang-mempengaruhi-permintaan-demand.php, info@masoemuniversity.ac.id, 24 Maret 2024.
Malta, D.C. et al. (2021) ‘Analysis of demand and access to services in the last two weeks previous to the National Health Survey 2013 and 2019’, Revista Brasileira de Epidemiologia, 24. Available at: https://doi.org/10.1590/1980-549720210002.supl.2.
Mhlanga, D. and Garidzirai, R. (2020) ‘The influence of racial differences in the demand for healthcare in south africa: A case of public healthcare’, International Journal of Environmental Research and Public Health, 17(14), pp. 1–10. Available at: https://doi.org/10.3390/ijerph17145043.
Michae, O. and Adesola, A. (2022) ‘Determinants of Demand for Health Care Services by Rural Households’, Medical Safety & Global Health, 11(3), pp. 1–6. Available at: https://doi.org/10.35248/2574-0407.22.11.166.
Mobosi, I.A., Okonta, P.O. and Ameh, C.A. (2022) ‘Socio-economic determinants of demand for healthcare utilization in Nsukka Local Government Area of Enugu State Nigeria’, African Social Science and Humanities Journal, 3(3), pp. 22–35. Available at: https://doi.org/10.57040/asshj.v3i3.185.
Monsef, N. et al. (2023) ‘Healthcare services gap analysis: a supply capture and demand forecast modelling, Dubai 2018–2030’, BMC Health Services Research, 23(1), pp. 1–10. Available at: https://doi.org/10.1186/s12913-023-09401-y.
Nadia, N.S. and Prayoga, D. (2023) ‘Patient Satisfaction with Telehealth During Covid-19 Pandemic: A Literature Review’, Media Gizi Kesmas, 12(1), pp. 484–493. Available at: https://doi.org/10.20473/mgk.v12i1.2023.484-493.
Nanda, M.B. (2021) ‘Faktor-faktor Yang Mempengaruhi Permintaan Pelayanan Kesehatan Rumah Sakit Umum Daerah Depati Bahrin Kabupaten Bangka’, Equity: Jurnal Ekonomi, 9(1), pp. 38–50. Available at: https://doi.org/10.33019/equity.v9i1.51.
Nofrijal (2021) 'Demand Creation, Selling Point BKKBN', https://gemari.id/gemari/2021/8/2/abzsard3jnszmfdjaahddnadwltwfc, 24 Maret 2024.
Oladele, A. et al. (2020) ‘A mixed method approach for the assessment of demand creation intervention strategy for polio eradication on exclusive breast feeding in Northern Nigeria’, Journal of Public Health and Epidemiology, 12(1), pp. 40–49. Available at: https://doi.org/10.5897/jphe2019.1194.
Rachmawati, L. and Sholihah, I.F. (2019) ‘The Correlation Between Demand Factors and Health Care Service Utilization By Contribution Beneficiary Patients’, Indonesian Journal of Health Administration, 7(2), pp. 185–191. Available at: https://doi.org/10.20473/jaki.v7i2.2019.185-191.
Sela, R. (2023) 'Strategies for Effective Demand Creation', https://www.ronsela.com/demand-creation/. 24 Maret 2024.
Sondakh, V., Lengkong, Florence D. J., Palar, N. (2022) ‘Kualitas Pelayanan Kesehatan Rawat Jalan di Rumah Sakit Umum Daerah Noongan’, Jurnal Administrasi Publik, 4(8), pp. 244–253.
USAID (2017) ‘Technical Brief: Implementing a Demand Creation Strategy for Improved Maternal, Newborn, and Child Health Outcomes’.
Wagner, A.D. et al. (2023) 'Demand creation for HIV testing services: A systematic review and meta-analysis', Plos Medicine, 20(3), p.e1004169.
Wellay, T. et al. (2018) ‘Demand for health care service and associated factors among patients in the community of Tsegedie District, Northern Ethiopia’, BMC Health Serv Res, 18(1), pp. 1–9.
Celum, C.L. et al. (2019) ‘HIV pre-exposure prophylaxis for adolescent girls and young women in Africa: from efficacy trials to delivery’, Journal of the International AIDS Society, 22(S4), pp. 23–29. Available at: https://doi.org/10.1002/jia2.25298.
Cruz-Gomes, S., Amorim-Lopes, M. and Almada-Lobo, B. (2019) ‘The Demand for Healthcare Services and Resources: Patterns, Trends and Challenges in Healthcare Delivery’, Springer Proceedings in Mathematics and Statistics, 278, pp. 91–106. Available at: https://doi.org/10.1007/978-3-030-10731-4_7.
Hamidah, Y. (2020) ‘Pengaruh Permintaan terhadap Pelayanan Kesehatan Rawat Jalan Puskesmas’, Higeia Journal of Public Health Research and Development, 4(4), pp. 946–955. Available at: https://journal.unnes.ac.id/sju/index.php/higeia/article/view/41251/18016.
Ito (2024) 'What is Demand Creation-and Why Your Business Needs It', https://marketingniceguys.com/what-is-demand-creation-and-why-your-business-needs-it/, contact@marketingniceguys.com, 24 Maret 2024.
Kemenkes RI (2023) ‘Undang-Undang Republik Indonesia Nomor 17 Tahun 2023 Tentang Kesehatan’, Undang-Undang, (187315), pp. 1–300.
Keyono, N.A. (2015) Creating Demand for Family Planning Among the Urban Poor. Edited by M.D. Tine Frank, Cheryl Lettenmaier, Rael Odengo. Nairobi, Kenya: The Johns Hopkins Center for Communication Programs (CCP).
Lumowa, Y. and Rayanti, R. (2023) ‘Pengaruh Usia Lanjut terahdap KEsehatan Lansia’, Jurnal Keperawatan, 16(1), pp. 363–372.
Magno, L. et al. (2023) ‘Reaching Out to Adolescents at High Risk of HIV Infection in Brazil: Demand Creation Strategies for PrEP and Other HIV Combination Prevention Methods’, Archives of Sexual Behavior, 52(2), pp. 703–719. Available at: https://doi.org/10.1007/s10508-022-02371-y.
Ma'some University (2022) 'Inilah 5 Faktor yang Mempengaruhi Permintaan (Demand)', https://masoemuniversity.ac.id/berita/inilah-5-faktor-yang-mempengaruhi-permintaan-demand.php, info@masoemuniversity.ac.id, 24 Maret 2024.
Malta, D.C. et al. (2021) ‘Analysis of demand and access to services in the last two weeks previous to the National Health Survey 2013 and 2019’, Revista Brasileira de Epidemiologia, 24. Available at: https://doi.org/10.1590/1980-549720210002.supl.2.
Mhlanga, D. and Garidzirai, R. (2020) ‘The influence of racial differences in the demand for healthcare in south africa: A case of public healthcare’, International Journal of Environmental Research and Public Health, 17(14), pp. 1–10. Available at: https://doi.org/10.3390/ijerph17145043.
Michae, O. and Adesola, A. (2022) ‘Determinants of Demand for Health Care Services by Rural Households’, Medical Safety & Global Health, 11(3), pp. 1–6. Available at: https://doi.org/10.35248/2574-0407.22.11.166.
Mobosi, I.A., Okonta, P.O. and Ameh, C.A. (2022) ‘Socio-economic determinants of demand for healthcare utilization in Nsukka Local Government Area of Enugu State Nigeria’, African Social Science and Humanities Journal, 3(3), pp. 22–35. Available at: https://doi.org/10.57040/asshj.v3i3.185.
Monsef, N. et al. (2023) ‘Healthcare services gap analysis: a supply capture and demand forecast modelling, Dubai 2018–2030’, BMC Health Services Research, 23(1), pp. 1–10. Available at: https://doi.org/10.1186/s12913-023-09401-y.
Nadia, N.S. and Prayoga, D. (2023) ‘Patient Satisfaction with Telehealth During Covid-19 Pandemic: A Literature Review’, Media Gizi Kesmas, 12(1), pp. 484–493. Available at: https://doi.org/10.20473/mgk.v12i1.2023.484-493.
Nanda, M.B. (2021) ‘Faktor-faktor Yang Mempengaruhi Permintaan Pelayanan Kesehatan Rumah Sakit Umum Daerah Depati Bahrin Kabupaten Bangka’, Equity: Jurnal Ekonomi, 9(1), pp. 38–50. Available at: https://doi.org/10.33019/equity.v9i1.51.
Nofrijal (2021) 'Demand Creation, Selling Point BKKBN', https://gemari.id/gemari/2021/8/2/abzsard3jnszmfdjaahddnadwltwfc, 24 Maret 2024.
Oladele, A. et al. (2020) ‘A mixed method approach for the assessment of demand creation intervention strategy for polio eradication on exclusive breast feeding in Northern Nigeria’, Journal of Public Health and Epidemiology, 12(1), pp. 40–49. Available at: https://doi.org/10.5897/jphe2019.1194.
Rachmawati, L. and Sholihah, I.F. (2019) ‘The Correlation Between Demand Factors and Health Care Service Utilization By Contribution Beneficiary Patients’, Indonesian Journal of Health Administration, 7(2), pp. 185–191. Available at: https://doi.org/10.20473/jaki.v7i2.2019.185-191.
Sela, R. (2023) 'Strategies for Effective Demand Creation', https://www.ronsela.com/demand-creation/. 24 Maret 2024.
Sondakh, V., Lengkong, Florence D. J., Palar, N. (2022) ‘Kualitas Pelayanan Kesehatan Rawat Jalan di Rumah Sakit Umum Daerah Noongan’, Jurnal Administrasi Publik, 4(8), pp. 244–253.
USAID (2017) ‘Technical Brief: Implementing a Demand Creation Strategy for Improved Maternal, Newborn, and Child Health Outcomes’.
Wagner, A.D. et al. (2023) 'Demand creation for HIV testing services: A systematic review and meta-analysis', Plos Medicine, 20(3), p.e1004169.
Wellay, T. et al. (2018) ‘Demand for health care service and associated factors among patients in the community of Tsegedie District, Northern Ethiopia’, BMC Health Serv Res, 18(1), pp. 1–9.
Published
2024-06-03
How to Cite
Putri, N., & Prayoga, D. (2024). Faktor-Faktor Yang Mempengaruhi Demand Creation Dalam Pelayanan Kesehatan: Literature Review. urnal romotif reventif, 7(3), 466-474. https://doi.org/10.47650/jpp.v7i3.1291
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Articles
Copyright (c) 2024 Novela Dwi Cahyani Putri, Diansanto Prayoga
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